Betty Agency
Motion Design • Digital Advertising • Art Direction
Designing for screens that never stayed the same size.
At Betty, I created digital ads and motion graphics for a variety of brands. The work appeared across everything from social media and digital advertising to large-scale displays, which meant adapting ideas to work across many different screen sizes and formats.
Building In-Store Connect
In-Store Connect was a new advertising offering that brought animated campaigns onto digital displays inside retail stores. I helped develop the early proof-of-concept work, creating motion that showed how brands could reach shoppers directly at the shelf.
Motion across screens
I created motion for a wide range of screens, from social media to point-of-sale displays and large digital signage. The format could change dramatically from one project to the next, requiring each piece to be designed around where and how it would be seen.
Making motion part
of the job.
As motion became a larger part of the work at Betty, I became a go-to resource for bringing digital campaigns to life. I worked across projects and teams, turning existing creative into motion and developing new pieces designed specifically for animated formats.